I don’t think I have to explain to anyone what Facebook is, since practically everyone is on it already - or at least it seems that way. For those who are small business owners, there are some simple ways for small business owners to market themselves on it. One of those ways is what I did this week, which is to create a page for Addicott Web.

What is my goal in doing this? Simply put, it’s just another way to help people - either in my network, or on Facebook in general (since pages will display in global search results within Facebook) - find out more information about my business, which in turn might hopefully lead to new clients and new projects.

What Is a Facebook Page?

For those who aren’t familiar with pages on Facebook, the help section on the topic describes pages like this:

“Facebook created Pages when we noticed that people were trying to connect with brands and famous artists in ways that didn’t quite work on Facebook. We created Pages to offer you a way to accurately represent on Facebook what’s important to you in real life. Facebook Pages help you discover new artists, businesses, and brands as well as connect with those you already love. Not only can you connect with your favorite artists and businesses, but now you also can show your friends what you care about and recommend by adding Pages to your personal profile. Please note that only the official representative of an artist or business is allowed to maintain a Page for that figure.”

How to Create a Facebook Page

It was actually somewhat confusing trying to find information on how to go about creating a page. I ended up doing a Google search about it - since Google has the answer for everything - where I found the right page right away. (For those of you who would like to create a Facebook page of your own, you can visit their “Create a Page” tool.)

When you create a page, there are all sorts of fields, widgets, and applications that you can use. Here are the ones that I think are the most important:

• Information - You can enter in basic information in this area, but there is also an application called “Extended Information” that allows you to fill in much more detailed information. I have yet to do this on my page, but I’m planning on doing it. The “Information” field as is doesn’t give you much room to work with, and I’d like to be able to put some more information about Addicott Web for people to see it.
• Photos - This was particularly useful for me because it is basically serving as a portfolio of my work. I posted screenshots of the websites that I’ve designed, and copied the details about each project into the caption for the photo.
• Notes - This section is useful as well because I can import my RSS feed into it, so that any blog posts that I write are automatically updated here as well. Again - it’s just another opportunity to read what I’m writing, comment on it, and get exposure to Addicott Web.