If you are using your autoresonder to only answer your email when your out of town or away, you are short changing yourself. These programs do more than just answer your email automatically. I will show you a few ideas that will help you turn your autoresponder into a profit machine.

Photo credit: larskflem

Distribute a mini-course. Have your autoresponder send out a lesson every other day. Make sure each lesson has good quality content. Do not sales pitch your reader. Let the content you provide do the selling for you. It is much more effective this way. Include tips centered on a different topic for each lesson, illustrating the benefits of your product. Make sure to entice your reader in wanting to have your product with a paragraph or two at the end of each lesson.

Automate a reminder about your service or product after a visitor has completed your course. This will increase the possibility of sales from visitors who have taken your course but are dragging their feet about actually making a purchase. You can also use these reminders to promote new products or services, and the products and services of your affiliate programs.

Distributing free reports gives your reader an idea of the type of information you can provide and the quality of your product or service. Try not to make these reports sales letters or you will most likely lose a potential customer than get a sale.

Create trivia quizzes and contests with your autoresponder. Have your visitors participate in a quiz or contest on your site. Then when they enter their information, have the autoresponder send them the answers to the quiz after you have collected their information or send a confirmation of their entry if it is a contest.

Offer a trial version of your product. Give your prospects a sample of your ebook, course, software, membership, etc. People who are exposed to a little taste often end up wanting the whole pie. You can also capture their email addresses when you offer them a free trial from your website. Set up your autoresponder to give instructions on how to obtain their free trial, and then make sure to follow-up to try and close the sale.

You can gather a list of visitors who may be interested in becoming your affiliates. Place a link to a hidden page on your autoresponder. This hidden page could contain graphics, promotional articles, and text links that may interest potential affilates.

Having an autoresonder on your order page is an excellent way to notify your customers of special offers or discounts. This helps you to build your mailing list of customers who are already purchasing your products and have the potential to be repeat customers.

You can place most of your links in your autoresponder to drive traffic back to those pages. These links should be of particular interest to your visitors.

If used creatively autoresponders can be used to generate substantial revenue. Now see if you can come up with some brilliant ideas to implement into your business or online venture!