Articles in the Small Business Marketing Category
Featured, HyperLocal Marketing, Marketing, Services, Small Business Marketing »
Email campaigns are an excellent way of staying in front of customers. Now is the time for email marketing solutions! As the owner and operator of a small, medium or enterprise-level business venture, you are required to sense the signs of the times and make sure that your business is prepared for the bumpy roads ahead. Sometimes this means cutting budgets. Scaling back your advertising budget doesn’t mean losing contact with your audience.
Your email design:
Online email marketing services provide you with hundreds of templates to choose from. As a bonus, …
Hyperlocal News, Small Business Marketing »
If you want to have a marketing campaign that reaches out to your target audience instantly, direct mail it then. Your brochure printing for one can increase its chances of a positive response through direct mail. Just ask any experienced marketer and he will tell you that direct mailing your cheap brochure printing is one of the most effective ways to get your message to your audience.
Over the years, many businesses have been successful with their marketing campaigns because they were able to maximize the potential of their cheap brochure …
Hyperlocal News, Small Business Marketing »
No one can resist a coupon! Find out how to take advantage of this enticing form of advertising. There are many ways to get coupons into the hands of new customers. As a business owner bringing in new customers is key to growth. Sure many of your current customers could benefit from using coupons also, especially the customers that are price driven. Here is an outline of a local coupon strategy and some key points to pay attention to.
What It Is:
Individual pieces of printed advertising, usually providing a discount or …
Marketing, Services, Small Business Marketing, WordPress »
Your local business deserves custom attention and the exposure to everyone in the community. Our Basic Business Package gives you everything you need to get your company online and ready to engage customers.
We will get your website up and provide you with the tools to maintain the site as you grow. Additionally we can be used to help you with website changes and new content.
Gathering Marketing Intelligence
Dynamic market intelligence, ongoing throughout the engagement, supports every phase of your business. Our ongoing monitoring and analytics uncover insights, assess market satisfaction and …
Small Business Marketing, Website Design, WordPress »
Which blogging platform is better for inexperienced bloggers - Wordpress or Blogger?
From a newbie perspective, Blogger.com (especially the newer beta version) wins, hands down. Really, what’s not to love? You simply choose your blog name, click on a template and “wa-la” you are ready to start posting. Sounds almost perfect, doesn’t it?
Well, *almost* is the key word here.
If you are thinking about starting a blog (or switching to a new platform) here are a few points you’ll want to consider.
1). Design. I am a design-nazi. No matter how well a …
Featured, Small Business Marketing »
Lets take a few steps forward since I am sure most of the previous information is old news. How can you take advantage of the next generation of the web to promote your products and services to better brand yourself in the industry.
You have to see the internet as a big community. People are getting more involved and becoming more interactive than ever with the products, services and industries they are in. Being a marketer you should be looking for ways to harness that community and let them help …
Featured, Small Business Marketing »
Marketing has been making a lot of shifts over the past few years. I won’t go into the history of marketing and advertising in any detail but I think we can all agree that in today’s internet age these cycles have become much easier and also created some new challenges. Marketing as a whole is a completely dynamic process and changes quickly based on consumer and industry movement. That being said and with the fact that the internet has and still continues to grow and evolve exponentially, marketers need to …
Internet Traffic, Search Engine Optimization, Small Business Marketing »
Perhaps the most poignant scene in Arthur Miller’s play The Crucible happens at the end when the protagonist, John Proctor, refuses to sign his name on a false confession. When asked why he refuses to sign the document, even though it could save his life he cries out in anguish, “Because it is my name. It is the only name I will ever have.” It is a heartfelt and stunning reminder that our identity begins at birth when our parents name us. A web site also depends on its name, …
Internet Traffic, Small Business Marketing »
If you are using your autoresonder to only answer your email when your out of town or away, you are short changing yourself. These programs do more than just answer your email automatically. I will show you a few ideas that will help you turn your autoresponder into a profit machine.
Photo credit: larskflem
Distribute a mini-course. Have your autoresponder send out a lesson every other day. Make sure each lesson has good quality content. Do not sales pitch your reader. Let the content you provide do the selling for you. It …
Small Business Marketing »
Domain names aren’t immediate online identities these days. They are the most vital piece an online business owns.
Many businesses are eliminated simply because the owner came upon on a popular quality domain name. These people are mining currency like crazy and many reuse this money to erect superior businesses.
If you have invested in stocks you know that bad news can utterly change the value of any stock. Why not put your money into online domain names that are moderately trouble free and easy to get a hold of.
For the every …



