Your local business deserves custom attention and the exposure to everyone in the community. Our Basic Business Package gives you everything you need to get your company online and ready to engage customers.

We will get your website up and provide you with the tools to maintain the site as you grow. Additionally we can be used to help you with website changes and new content.

Gathering Marketing Intelligence
Dynamic market intelligence, ongoing throughout the engagement, supports every phase of your business. Our ongoing monitoring and analytics uncover insights, assess market satisfaction and dissatisfaction, measure campaign performance, identify key targets and opinion leaders, ask the right questions and provide feedback that is critical to mobilizing social media.

HyperLocal Edge’s Market Intelligence establishes the foundation for effective -

• Planning and defining goals
• Internet marketing consultation and online strategy development
• ROI analysis
• Analytics
• Weekly and monthly reporting
• Marketing partnerships
• Monitoring of industry, audience and competitor newsrooms and blogs

Skillful Application of Marketing Tools

• Social marketing and networks, including:
  • Leading social networks (facebook, myspace, etc), especially those with specific product relevance
  • Social bookmarking
  • Virtual communities
  • Other online community websites
• Creation of social networks specific to product lines
• On-line ads
• Online media purchase
• Search optimization
• Email marketing — email lists, newsletter design, tracking, split testing
• Viral marketing – email, IM and viral Internet marketing
• Social networks
• Virtual Communities
• Brand-centric contests
• Blog creation, monitoring, response, spin
• Podcasting
• Video marketing – creation, placement, monitoring
• Microsite and marketing website development

Compelling Creative and Timely Production

HyperLocal Edge’s instant implementation resources put your message in the market at the speed of imagination -

• Rich media ads
• Video creation
• Content development, links placement
• Effective search text
• Landing page design and content
• Creative blog messaging
• User-generated content (text, video, and more)

Effective marketing encompasses multiple tools. HyperLocal Edge creates and implements strategies optimized to achieve each client’s goals, in full convergence with experiential activities, events, media-magnet product rollouts and some innovative strategies too new to have a label.

Maximize your local exposure

Localized marketing on the several online yellow pages and other local directories where we can make sure your business is listed correctly and professionally. Getting listed in these online directories is usually free but not an easy task to accomplish with many steps and waiting for confirmations. We can manage this process and insure your business is listed locally for customers to locate easily.

• Google Local
• Yahoo Local
• Online Yellow Pages
• Yelp.com
• Many others
  

Targeted communication with your existing customers and people who have reviewed your business online.

Contact us to discuss your options for digital marketing.